There are numerous digital agencies out there and finding one that suits your business requirements can seem to be quite a task. However, as not every agency is suitable for every business, it’s worth taking the time to carefully consider what you need.
Here are 6 tips to find the right digital agency for your business.
1. Consider your business requirements
The first most important step to consider your own business requirements when you are trying to find the right digital agency.
Create a list of what you might need from your chosen digital agency like the one below:
- Rank well in search results – SEO
- Fix problems with your site being indexed – Technical SEO
- Maintain and update your website – Development
- Improve the sites look plus create banners, ads, and images – Design
- Product interesting and engaging content – Creative Content
- Run Adwords or other paid advertising – PPC
- Run social media campaigns and ads – Social Media
- Run better email campaigns – Email Marketing
Have a clear idea of what you want makes for more productive meetings when you do start to talk to digital agencies.
2. Know the agencies core skills
When looking at a Digital Agency, find out what their core strength are not only through their examples but also by speaking to them. Their conversation and initial ideas for your business will help you gauge their expertise and experience in your industry.
3. Research their current work
There may be certain aspects that you are looking for or a certain type of skill such as creative content and copywriting. Look at the quality of their current work will help you judge if they are the right agency for you.
Also, see how well they do their own SEO, Social Media, and content.
4. Consider the Price
When approaching an agency, it is good to have a budget in mind. Determine what services you absolutely require and if your budget is non-negotiable.
A good agency will be upfront about the capabilities of your budget and direct you on the best strategy for your digital marketing. We often find businesses are happy to invest more as the positive results build more leads and sales.
Bear in mind that you will not be the only business on their books and if your budget is small for that agency you will not always get the same attention as the company’s bigger clients.
Another crucial matter to consider when looking at the price is whether the agency is outsourcing as this can lead to mixed work quality and poor results.
5. The company culture and its people
Also, look at the company’s culture and team, are these people you can work with? From their conversation, you can get an idea of how they handle their clients and how well they care about the success of your business.
Ask about the agencies vision is this something that compliments your business. For example, if you are looking for an experienced and trusted marketing partner you might not want a new start-up aimed at being a disruptive force in their industry.
6. Communication and Reporting
Working with an agency you need to be able to communicate regularly and have continuity of service. It’s always ideal to have a dedicated person you can talk to and who keeps you informed. A good agency will tailor communication to suit you and keep you up-to-date.
Another important factor to consider is how much reporting they will provide. There is a fine balance when it comes to reporting, you want to keep abreast of what’s happening, but not overwhelmed. You also don’t want your budget used up on reporting leaving little time for actual work.
Being able to agree on a sensible level and frequency of reporting with your chosen agency can save you both time and resource.
As you can see it’s good to put a bit more thought into selecting a digital agency as so much more is involved than just a competitive price. Having a clear vision of what you need is important plus the flexibility to determine what is essential within your budget. Look beyond price to see if this is an agency who produce excellent work in the areas you need plus has a vision and culture that fit with your business.
Lastly, make sure they understand your needs clearly and will be able to communicate and report to you in ways that suit your business. By following these simple steps, you should be able to find the right digital agency for your business.