After a super successful event in other cities SteppinOut and SoleSearch, in association with Royal Enfield, SneakinOut is coming to Mumbai on the 18th of September. Considered the largest nationwide festival celebrating the rising trend of streetwear, sneakers and hip hop culture.
Along with the biggest curation of sneakers & streetwear seen thus far, from the finest homegrown as well as international brands, the pop culture extravaganza will also host an elite line up of over 100 exhibitors from around the country. Farak, VibeTheHype, KNN Calcutta, Helios and Sneakarc are just some of the brands showcasing their line of products. The festival will also feature performances by some of the top music artists in the country and host other exciting activities like auctions, gaming zones and a whole lot more. One can battle it out at the gaming area, with fun-filled activities like beer pong, flip the cup, dance offs, rap battles and more.
Once a global fad, sneakers are the newest yet the most everlasting fashion trend right now. The rise of sneakers can be traced back to the 1900’s. Initially made for sports, Sneakers have now taken a different route and are a style statement today. Worn by performing artists, athletes & others, Sneakers are now an aspiration. Top brands from across the world are now stepping into the diverse range of Sneakers as they are not just perceived as a mere part of one’s outfit but they define a person’s personality.
To cater to the tremendous rise of street culture and sneaker enthusiasts in the country, “We are delighted to be bringing back SneakinOut 2.0; an event that is an exhilarating experience in itself, from start to finish. Apart from being a dream destination for sneaker addicts, it is an inclusive escapade for anyone who is fascinated with learning about street culture, or simply enjoys immersive experiences,” said Safdhar Adoor, Business Head of SteppinOut.
“SneakinOut has quickly become the country’s most happening cultural event that recognizes the booming growth of sneakers and streetwear. With 9 massive experiences across 9 Indian cities, the anticipation for the tour among the nation’s youth says everything you need to know about the fashion & cultural choices of today’s generation. With SneakinOut, we aim to build an ecosystem where the world of street & hype culture becomes accessible, while blooming into a flagship youth culture activation that progressive brands can invest in.” said Abhishek Bardia, Head of Marketing at SoleSearch.
Partnered with brands like Royal Enfield, Casa Bacardi, Jimmy’s Cocktails and others, SneakinOut 2.0 is all set out to be a perfect haven to celebrate the biggest culture uprising across the country. It is the ultimate gathering for the sneaker, streetwear and culture communities to learn and celebrate their mutual love. It is a festival that one absolutely cannot miss, not just for sneaker lovers but for everyone who simply loves fashion.
SteppinOut owned by Dineout was recently acquired by Swiggy, the country’s leading on demand convenience platform. With the acquisition, Swiggy is now offering an omnichannel experience to its consumers.
In an interview with Safdhar Adoor Head of Business, Swiggy SteppinOut and Abhishek Bardia Head of Marketing, SoleSearch, here is what they had to say..
What can you expect at the second edition of SneakinOut? How’s it different from the first one?
SneakinOut was the first & only of its kind experience when launched by SteppinOut X SoleSearch and is currently India’s premiere sneakers & street culture touring festival. Season 1 was executed from Q3 2021 to Q2 2022, with 8 shows across 8 cities, which saw 6000+ people in attendance, along with over 100+ exhibitors and some of the top music artists in the country. Season 2 is already bigger and better than its predecessor. It has been on tour since August 2022 and is until October 2022. During this time, we will execute 9 shows across 9 cities, with 200+ exhibitors, music performances from top Indian artists, dance battles, gaming arenas and a lot more, for an estimated overall footfall of 8000+ culture enthusiasts.
What’s next for SteppinOut?
SteppinOut is looking at bringing many more events like the SteppinOut Music Festival and more experiences like the SteppinOut Carnival at a much larger scale.
With a successful edition of SneakinOut, people can expect a much bigger edition for all the sneakerheads which will soon be revealed.
Which brands you have partnered with?
This season sees iconic Indian brand Royal Enfield come on board as title partners along-with other key partners such as Budweiser, Casa Bacardi, Jimmy’s Cocktails, Experience Entertainment, amongst others. The festival also works with 200+ exhibitors that comprise of top Indian Streetwear brands such as Rising Among, Instinct First, VibeTheHype, Farak and other, sneaker resellers and other ecosystem brands such as SneakerLab, Helios and more.
Can you tell us more about the acquisition with Swiggy?
Acquisition with Swiggy is all about taking SteppinOut to more and more cities and curating experiences for people across the country with more events and IP’s.
How’s the response been in other cities?
The response has been overwhelming to say the least! We’ve already had 5000+ attendees thus far across Bengaluru, Hyderabad, Pune, Chandigarh & Guwahati. We have 4 more cities to go with Jaipur, Kolkata and two massive shows in Delhi & Mumbai. The attendance is proof of success for us and a testament to the growing sneaker and street culture in India which is not only the contemporary fashion & lifestyle choice for young people but also an entrepreneurial endeavour unlike anything the country has seen before!
Head over to Pheonix Market City for an unforgettable experience this Sunday