Meet Saurabh Shah, Founder of Pro2fit- India’s first and only dedicated plant based supplement brand

RO2FIT is India’s first leading and only dedicated plant based vegan supplement brand, founded by nutraceutical formulation experts Saurabh & Payal Shah.

As a common practice and belief, fitness has always been touted as an approach for athletes and sports persons, however PRO2FIT, believes that fitness is a wholesome concept. At PRO2FIT, the team nurtures the ideology that one should be fit inside out. 

With a wide variety of products like Vegan Protein Powders, PRO2FIT Diva Vegan Protein Powders for women, Lung and Liver Detox Capsules, Menopause Capsules, Multivitamin for men and women, PRO2FIT has become a consistent name recommended by nutritionists and dermatologists for people looking to switch to a vegan lifestyle. 

Where/How do you get your best ideas?

Staying on top of the current trends in the industry and researching helps me ideate for new products that I would like to develop.

What’s something they don’t teach you in University that you should probably know?

I can think of quite a few actually; street smartness, hustling, networking, personal finance, negotiation etc. These are the skills that a person develops only after stepping out of schools, colleges and into the real world. Schools & Universities need to start mentoring for these life skills.

First thing you do as soon as you wake up?

Have a glass of warm water.

What do you hope to see happen in the near future for small businesses in the country?

India is home to a lot of small and medium scale businesses. I would like to see more Angel investors/VCs back such businesses that will not only help the businesses grow, but also contribute to the overall growth of the Indian economy.

What was your biggest stroke of luck since the launch of your company (s)?

Working towards making my own luck!

What do you typically read?/ Favourite book?

My schedule leaves me little time to read but I make sure to read scientific papers that help me stay updated and learn every day. I did read Steve Jobs biography few months ago and must say it was an interesting read. 

What question do you ask at interviews?

Past achievements, hunger to learn and adapt to changes, basic research on PRO2FIT and the health & wellness industry in general are some of the basic questions. 

One thing you learned about yourself?

When you’re in a job, the roles and responsibilities are defined. Becoming an entrepreneur exposes one to all areas of business. So, time management is something I learned after I took the entrepreneurial plunge.

How do you keep your team motivated & engaged?

By being approachable, empathetic and empowering them to bring out their best.

How do you maintain work/life balance?

Sundays are only for self and family and I try to follow this as much as possible. 

A childhood memory that shaped something you do in your business today.

I did not have a pre-determined goal set and I went with the flow. I went where life took me and tried to make the most of it. 

If you had one piece of advice to someone just starting out, what would it be?

Cover all your bases and don’t leave anything to chance.