-Kunal Bansal, VP & Business Head (Church & Dwight) ‑ Consumer
Dry shampoo is excessively used in the west, although this lifestyle hack has not caught on in countries like India. We tend to be overly cautious when it comes to styling products and products used to maintain the health of our hair. Age-old remedies that are passed on for generations are frequently used in every Indian household. With the ever-changing dynamic of the beauty industry in India, and the more westernized our purchase decisions get, there is certainly a lack of awareness and education when it comes to the effects and benefits of using dry shampoo, as part of your routine.
Myth 1: Dry Shampoo works as a direct alternative for washing your hair
Dry shampoo is not intended to replace your shampoo regime in your daily life. It simply allows you to prolong your wash cycle by a couple of days and rescues your hair from looking bogged down, greasy and unkept. Depending on your hair type, washing your hair daily or every alternate day might strip your hair off its natural oils, making it dry and irritated. With the help of a Dry Shampoo, you are able to extend the interval between each wash cycle and retain voluminous, clean-feeling tresses, throughout the week.
Myth 2: Dry Shampoo contains Talc
Unfortunately for many, several commercially available dry shampoos contain talc, which is a cause for concern, Talc in its natural form, contains particles of asbestos, which can have unfavorable effects. To combat just this, Batiste has formulated a product line that is talc-free and also rid of products it can leave behind. Batiste is specially formulated with white starch which is actually proven to be good for oil absorption in your scalp and hair.
Myth 3: Dry Shampoo tends to be expensive
While most well-formulated products tend to be expensive, Batiste set out to create a consumer-friendly product that was superior in quality, effective, and affordable for all. Its innovative starch based “no water needed” formulation adapts to your hair’s needs and targets excess oil and grease, helping to eliminate it at the roots.
Myth 4: Dry Shampoo can stunt hair growth
While poor scalp health can lead to hair loss, there is no research to prove that dry shampoo stunts growth or aids hair loss, as recommended, dry shampoo is not a direct substitute for washing your hair, and to maintain hair health it is essential to properly cleanse your hair with a shampoo at least once a week to prevent product buildup.
Myth 5: Fragrance-based products are harmful
Fragrance in products can be derived from natural or synthetic molecules, they are added to products to evoke a certain feeling and a familiarity with the product and its ingredients. There is a misconception that all fragrance-based products contain harmful agents. Often-time even ‘fragrance-free’ products might contain essential oils or extracts from plants and flowers to acquire a distinct smell.
Myth 6: Dry Shampoo is able to remove the dirt and oil
Dry shampoo can only cause irritation if it is used as the only cleansing agent for the hair. As recommended by professionals, dry shampoo has to go hand in hand with your weekly regime of cleansing your hair to ensure that there is no product buildup or dirt that is left behind. Dry shampoo is able to mask the dirt and oil, however, excessive use without proper cleansing of the hair may result in a dry scalp.