This women’s day we speak to Sapna Bedi of https://reignstudiosindia.com/ An American Citizen who came to India with a dream of making all women confident and beautiful in India. She brings with her the dream of providing the safest and the best quality of services and products in the beauty space. A graduate from OHIO, Sapna has been a serial entrepreneur in many industries such as Food, Real Estate and Beauty.
In the year 2013, Sapna created Reign Studio and did her first brand tie up with NovaLash, USA to become exclusive distributors for all Novalash’s products in India. Novalash Eyelash Extensions are known as the healthiest eyelash extensions globally. Prior to Novalash, there was no market for extensions in India. In a short period, Sapna has been able to create an industry for Eyelash Extensions. She then went on to tie up with the world renowned brand from the United Kingdom, Everlasting Brows to provide Microblading to all her clients.
Where/How do you get your best ideas?
For me Innovation or ideas come from looking at the gaps that are present in the market and providing the best possible solutions for the clients in best quality. So, convenience and filling the prevailing gaps is the key to innovation.
What’s something they don’t teach you in University that you should probably know?
They are many things that you don’t learn in college / University but here I would like to quote two Einstein Quotes that came to my mind immediately after reading this question, First “Once you stop learning, You stop living” and the second, You go out to the world to pursue the ideas / inspiration you have you realise its 99% perspiration and 1% inspiration. So this is what I learned in my late twenties or when I stepped out of college.
First thing you do as soon as you wake up?
Nothing fancy or entrepreneurial, Besides me being an entrepreneur, I am a mother to four beautiful daughters so the first thing in the morning I do is kiss all of them my 3years old , 6 years old, 7 year old and my 22 year old, Obviously they refuse but yeah I do !
What do you hope to see happen in the near future for small businesses in the country?
Being born and brought up in the United States, Small businesses become almost non-existent anymore, they have to fight hard, survive against corporates in America. Small business to survive long term I guess will have to have better quality, better services and will have to have a lot more value added work clients. They have to connect and understand us. Historically when you look at small businesses they don’t really exist anymore. So I hope that doesn’t happen in India because being an entrepreneur and being successful is a great feeling which every business holder wishes to experience.
What was your biggest stroke of luck since the launch of Reign Studio?
I think the biggest luck or blessing would be the fact that people learnt what you’re offering and they come back, they inherit their trust in your company.
If you had one piece of advice to someone just starting out, what would it be?
This is something I recently learned. It is a journey. You are constantly doing something, make a mistake or take a call and have to rethink yourself but it is always happening and you are always learning from that. So this person is very dear to me used a term called failing ford and it was just enlightening so everytime we reposition ourselves in business, you make a decision and that doesn’t work out as planned or it’s a failure. There’s always a learning from that failure. It’s not really a failure it is a learning failure and it is a positive feeling to see further in life.
What do you typically read?
A book that I can always pick up is Jonathan Livingston Seagull, Things that I know for sure by Oprah Winfrey. Right now I am reading a book on Beauty and its history from a commercial point of view. It talks about how commercial beauty has evolved. I think reading is relaxing, it gives you a different perspective.
Best boss you had and what did you learn from them?
Boss is a broad term in life, sometimes my three year old is my boss and sometimes my mother is my boss but I started working in service at the age of 15-16, I noticed that all people who were senior to me engineers, boss, managers and all were working towards the same goal that is making the client as comfortable as possible and that is something I learned from my boss and anybody walk in we really wanted to make them happy and comfortable So, that’s one thing I learned.
What question do you ask at interviews?
Usually when I interview people I ask them why they chose to do what they do and do they love it? Because we meet people who are inspired by what they do and when you are surrounded by people who love what they do, they are passionate, they are really important to me.
One thing you learned about yourself?
I think i’m still learning about myself. But professionally as an entrepreneur I have realised that what motivates me is the ability to affect as many lives positively as possible whether it be influencing people in skilling them or client experience by providing good products that is what drives me or motivates me.
How do you keep your team motivated & engaged?
Covid has really tested this. We unconditionally support our staff by giving them as much skills as possible, confidence whether that means teaching them english or constantly training them, we hire young men, young women married with children and I love watching them grow up like they came to us and now they own bikes, amazing mobile phones etc. So we keep them engaged and motivated by keeping them trained and making sure they are audited with their skills to keep them updated or upskilling them.
New Year’s Resolutions?
It’s a bit selfish but I really think I need to give myself more time and love myself / self acceptance. I need to start focusing more on myself.
How do you maintain work/life balance?
I am multitasking, when I am home I feel I am working too but I also feel it is important for my children/my girls to understand that I need to work that is important and they are also very important. So between my children and work It’s not that easy so It’s important to multitask.
A childhood memory that shaped something you do in your business today?
For me honestly, it’s really important for people to understand how valuable they are to me, whether they are employees, clients or anybody in my life. I feel that’s the part of the gratitude that I have and I want to express it to everyone around me. My father was like that. He made sure everyone around him understands how much he cared and I hope I’ve the ability to share that with my life.
Tea or Coffee?
Starbucks and home made tea.
Favourite clothing item?
There’s actually two, one is the new company “wonderwoman” and yeah the second one is Victoria Secret Bra. My mother in law is a fashion designer and she gave this piece of advice to me that if you need to, then you should steal good undergarments (:)) as they are the foundation of a good wardrobe.