Born and raised in India, Alyssa and Simone’s story stands out in a country where gender biases persist. Despite societal expectations, they decided to take charge and venture into a space dominated by traditional norms – the ice cream industry. Their brand, BONO, is a testament to their resilience, intellect, and dedication to showcasing the strength of Indian women in business.
In a country abundant with diverse business niches, Alyssa found a gap in the market for a homegrown ice cream brand that catered to international tastes. The initial baby steps involved meticulous recipe testing over a span of 12 months, ensuring the concept had a robust foundation before execution.
The name ‘BONO,’ derived from the Italian word/verb ‘buono,’ meaning to be good or feel good, captures the essence of the brand. Alyssa and Simone aimed to convey a sense of goodness and a modern Indian spirit through their innovative ice cream creations.
BONO’s commitment to small-batch production and using the freshest ingredients drives their constant experimentation with ice cream flavours. The sisters introduce new flavours at their experience centre, gathering feedback before deciding on permanent additions to the menu. The brand’s USP lies in its ‘cheeky flavours,’ steering away from conventional options.
Alyssa and Simone acknowledge a prevalent misconception that women-led businesses lack longevity. Living in a patriarchal system, they defy expectations and aim to inspire more young women to pursue and sustain their entrepreneurial dreams.
BONO goes beyond being a dessert; it is a journey into nostalgia, a celebration of moments, and an adventure for the foodie within. Alyssa and Simone want consumers to experience the joy of childhood memories and intimate moments, choosing the path less travelled with BONO’s unconventional and delightful offerings.
As strong women navigating the challenges of entrepreneurship, Alyssa and Simone aspire to inspire more young women to believe in their capabilities and pursue their dreams, irrespective of societal norms.
Alyssa and Simone Chesson’s journey with BONO is not just about ice cream; it is a story of empowerment, breaking stereotypes, and paving the way for a new narrative in the Indian business landscape. They are not just creating flavours; they are crafting a legacy that challenges expectations and celebrates the strength of women in business.