Eclectic, Elegant, and Exotic are three words that best describe Ashna Vaswani’s design aesthetics. Ashna Vaswani captures the essence of traditional craftsmanship with a modern twist. The brand specializes in creating exquisite and contemporary ensembles that blend traditional Indian textiles, intricate handwork, and innovative design aesthetics. Known for her impeccable attention to detail and creative vision, Ashna Vaswani has established herself as a leading name in the Indian fashion industry. Ashna Vaswani believes in celebrating the rich heritage of Indian craftsmanship and reviving age-old techniques while infusing them with modern sensibilities. The brand strives to create garments that showcase the cultural tapestry of India while offering a global appeal. Each piece from Ashna Vaswani reflects a harmonious blend of tradition and contemporary design, aiming to empower individuals with a sense of confidence and style. Ashna Vaswani’s signature style is characterized by its intricate embellishments, delicate embroideries, and fine craftsmanship. The brand’s collections feature a fusion of Indian textiles, such as silk, chiffon, and organza, adorned with zardozi, gota patti, and mirror work. The designs exhibit a perfect balance of classic silhouettes and modern cuts, enabling wearers to make a bold statement while embracing their cultural roots. The brands collections include Bridal Couture, Pret wear, Resortwear, festive wear. In an exclusive interview she says
Where/How do you get your best ideas?
As a designer, keeping up with the latest trends, styles, and innovative concepts can spark your imagination and creativity. Exploring various sources such as design websites, books, magazines and other creative fields. A lot of times I get my design ideas in my dreams, I keep my sketchbook next to my bed, a lot of times I wake up and I start sketching. Sometimes I feel they are so beautiful , I wish I could make a movie out of it and show it to my masterji so he could copy paste the design. The other times I get inspired by the things around me. Born and raised in a city which is full of heritage and culture. I have always been inspired by architecture, royal heritage , people, and their culture.
What’s something they don’t teach you in University that you should probably know?
While universities provide a strong foundation, it’s important for designers to actively seek out and develop practical skills and knowledge to thrive in the professional design world. For example, working on the spec sheet and knowledge about different kinds of fabrics available in the market.
First thing you do as soon as you wake up?
First thing I do is cuddle my dog, then I listen to something spiritual followed by detox water.
What do you hope to see happen in the near future for small businesses in the country?
I feel for small businesses in the country, it would be beneficial to see increased support and resources, such as accessible design tools, new labor laws, affordable marketing platforms, and business development programs, to foster growth, innovation, and success in the competitive market.
What was your biggest stroke of luck since the launch of your brand?
I was overwhelmed by the response that I got by bringing ready to wear sarees 15 years back where the concept was very new to everyone. I was always fascinated by sarees and staying in a small city like Jaipur being surrounded by Jaini’s and Agarwal’s, where women would only wear sarees. I thought why not give something new to them. Something that is easy, convenient and stylish at the same time. We made ruffle saree, bead pallu saree, lehenga sarees for which we got an overwhelming response.
How do you maintain work/life balance?
As a creative person, it is very important to maintain balance between work/life . As a designer I like to set boundaries, prioritize self-care, and establish a structured schedule. It includes taking breaks, pursuing hobbies and spending time with loved ones.
A childhood memory that shaped something you do in your business today?
So I was always fascinated by clothes. I saw my Nani and Dadi stitching garments. During my summer breaks I used to go to my Nani’s house and we would go through magazines, take out the designs that we liked , go to a fabric shop, buy fabrics , laces, trims and we would go back and the next day my Nani would start stitching it. I clearly remember we got this green polka dot fabric with white laces. She made a beautiful bikini top and a skirt for me and how precious I felt after wearing it. I think that was the moment when I felt I wanted to make everyone feel the same way.
If you had one piece of advice to someone just starting out, what would it be?
One important piece of advice for someone just starting out as a designer is to embrace a growth mindset. Be open to learning, experimenting, and embracing failure as an opportunity to learn and grow. Continuous improvement, seeking feedback, and staying curious will help you evolve as a designer and reach your full potential. Finding the right market for your product and networking are the key things for a designer.
Rapid Fire Round
What’s your favourite app?
The favourite fashion trend of all time?
White shirt and blue denim jeans
Best fashion advice you’ve ever received?
To not dress up like a Christmas tree
Trend you would like to see disappear forever?
Nothing, I feel it depends upon how you style it.
It is your best friend’s wedding, what would you be wearing?
Lehenga for sure.
A celebrity you’d love to dress?
If you could time warp yourself to any point in history when it would be, who would you hang out with?
In 1910, when Chanel was launched, I would hang out with Coco Chanel.