In conversation with Ram Pradeepan, co-founder of Brick by Brick

Ram Pradeepan, a fitness enthusiast, who lives, breathes and eats fitness. His days are structured in a way that they begin with a morning conditioning session and an evening strength training workout. He picked up his first dumbbell 9 years ago and life has never been the same ever since. He has gone through 5 transformations all while following a healthy methodology, each with a time period of just 3 months. He is a true living example of what one can achieve if they just put their mind to it and become tunnel visioned about it.

His vision when it comes to our clothing covers all aspects and facets of fitness, from training to recovery. He has witnessed firsthand the impact fitness has in his life, and envisions to spread knowledge and awareness of fitness through our brand.

Brick by Brick will be building a fitness community and spreading the mindset of ‘decide, dedicate and dominate’ in ways that excite people and get them out of their comfort zone. In an exclusive chat he says…

Where/How do you get your best ideas?

In solitude. I find solitude in the morning while running, with no music, just my thoughts. The silent early mornings and the steady pace put me in the zone to think about it all: life, family, company, etc. – most design concepts and other solutions I’ve ever come up with were woven out during these golden hours.

What’s something they don’t teach you in University that you should probably know?

Almost everything that’s needed to excel in life is never taught in universities. The control of senses followed by the accumulation of facts and theories is the greatest formula to educate young minds which is never the approach, it’s all about exams and grades and GPA. When will the boys learn to be men and the girls to be women? When will they learn that character defines destiny and they can almost never contribute to their profession to the fullest no matter the high GPA?

First thing you do as soon as you wake up?

My morning routine includes coffee, mobility, and runs (slow runs on certain days, interval runs once a week, and long runs on Sundays). 

What do you hope to see happen in the near future for small businesses in the country?

More businesses with innovative solutions for better management of fabric wastes generated by the fashion industry. Personally, I hope to have a better solution/approach to waste management in my own company.

What was your biggest stroke of luck since the launch of The brand?

My compatible partner.

How do you maintain a work/life balance?

There is a time and place for balance; it’s not here and its time is not now. Yes, we are trying our best to have a normal life but any business owner will agree with the imbalances that are caused by ambition, hence I hope we make our company a well-oiled machine in the near future to achieve a perfect work/life balance.

A childhood memory that shaped something you do in your business today?

I’ve watched my uncle maintain neat handwriting in his to-do list for the day and highlight the completed tasks and rewrite/update the list every morning on fresh paper. This habit has stuck with me ever since. I maintain my list in neat handwriting highlighting when I get things done and rewriting/updating on a fresh paper the next day, as simple as this sounds I believe it helped me get things done effectively, and it’s definitely one of my favorite habits I’ve picked up since childhood.

If you had one piece of advice for someone just starting out, what would it be?

It’s never going to go as planned hence do all you can do the best you can and let go.

Rapid Fire Round with

What’s your favourite app?


Trend you would like to see disappear forever?

Saggy pants

It is your best friend’s wedding, what would you be wearing?

Veshti and shirt

A celebrity you’d love to dress?

Thalapathy Vijay

If you could time-warp yourself to any point in history when it would be, who would you hang out with?

The 1970s with the golden era bodybuilders or Warren Buffet.