Did you know that making your own lipstick is therapeutic? Similarly, videos capturing similar activities are classified as ASMR – Autonomous Sensory Meridian Response videos. We have all indulged in this new trend but making your own lipstick goes beyond a YouTube trend and Mumbai based Karibo is proving that every day.
Karibo – translated to ‘We Will Do It’is redefining makeup and bringing fore the concept of bespoke products, especially lipsticks, that are unique and one-of-a-kind. Karibo takes its customers beyond the customary ‘good products’ journey and involves them in the complete process, right from conceptualization to the final product that they get to name.
Founded by Jasmine Shah and Bhakti Bhanushali, Karibo is a staunch advocate of creating one’s own definition of beauty. In its quest to make makeup more accessible and friendly, the founders have set Karibo on four pillars of belief – Customisation, Clean Beauty, Sustainability and Guy Beauty.
The Karibo Appeal
It was a coffee break that led to Bhakti and Jasmine creating Karibo. “Being in the corporate sector, makeup was a part and parcel of our lives. However, we realised that the conventional products were doing more harm than good and that germinated the idea of Karibo,” says Bhakti.
So how does it work?
Creating a custom blend lipstick is all about selecting the right tones and undertones. The experts at Karibo guide their customers when it comes to selecting the right shade and texture based on their skin tones and lifestyle. In fact, they are even invited to mix their shades and be a part of the process which is truly theirs.
Customers also have the choice to add fragrance as per their choice. Scents like Rose Germanium, Lavender, Grapefruit, Jumper Berry are some of the hot takes and add the wonderful subtle note to the lipstick.
The final leg of the process is deciding the type – it can be a stick, liquid or gloss and customers have the option to get their lipsticks packaged in the manner of their preferences.
“At Karibo, we prioritize quality over quantity and hence, invest time and effort to create the bespoke lipsticks. We ensure that our development process is organic, safe and transparent – as a result, what you see is what you get!” adds Jasmine.
With a strong presence on Instagram, Karibo is slowly but surely paving its way into the cosmetics market and carving its niche as a natural and bespoke lipstick provider. The small team is also making its presence known via kitty parties and birthday celebrations and adding the much-needed twist in these otherwise conventional get-togethers.