Men wearing make-up might not be an everday sight, but there is no denying that beauty for men is becoming mainstream and has wriggled its way into the beauty domain as the strongest trend of the year.
The male beauty shift might be in the early stages, but the industry is growing exponentially and at par with its female counterpart. The industry has gone from a market focused on shaving and fragrance to skin, haircare, and make-up for men. “If you were to see the overall market genre, you will feel that suddenly there is a surge in new start-ups, established brands venturing into this space. The truth is that the Indian man covered ground very fast – from using just soap to facewash to cleanser, investing in a moisturising routine, or using a night cream before going to bed. There is a huge market waiting and a big potential to fill this gap,” explains Rahul Badesra, CEO and co-founder of Environmaly.
A few products we recommend:
1. Kiehl’s Facial Fuel Eye Fuel
2. Aesop Protective Facial Lotion SPF 25
3. Neutrogena Men Skin Clearing Acne Wash
4. Nivea Men Creme
5. Clinique For Men Maximum Hydrator Activated Water-Gel Concentrate
6. Tom Ford Brow Definer