Do reports drain the life out of you? Or do seem to have a sudden bout of procrastination each time you have to do a report. We feel your pain!!
Creating Reports Quickly
Fret no more! We have just the solution as always. There is an app called Whatagraph which can help you with the start of month woos freeing up precious time to allow you to get your tasks done.
You can either use the preset templates to help get you started or you can create your own. Further, the app allows you to integrate with numerous software like:
- Google Analytics
- Google Adwords
The app is great because the templates are set up with relevant KPIs dependent on the nature of the template. Whether that is web user performance or e-commerce performance or social media reports. The templates suit a variety of requirements.
Why waste time on reports?
Measuring your marketing efforts helps streamline your future activities. Are you spending Rs 10000 optimising for a keyword that is only seeing a conversion rate of 0.2%; measuring and reporting on performance can be a great way to improve in the future?
When communicating any reports to stakeholders ensure they are aware that red lines or negatives are not necessarily a bad thing; they are learning curves you utilise to allocate marketing resource efficiently in the future
5 Do & Don’t of Reporting from a Management Consultant
- Provide an executive summary
- Don’t just present the data; infer the data and make recommendations
- Ensure it shows the return on investment
- Don’t get too granular
- Make it flow as you would a pitch
Whatagraph offers a free trial; we recommend you try it and see if it proves valuable to your business before committing to a monthly or annual contract. The software is great for business owners, marketers; agencies and other data analysts looking to add visual elements to their reporting. Let us know how you got on with this article on creating reports quickly.
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