Nearly a decade after leaving NYFW, the Indian husband-wife design duo announces their return to the catwalk in September.
During an intimate dinner hosted at Priyanka Chopra-Jonas’s and Maneesh Goyal’s trendy New York Indian eatery, Sona, the husband and wife fashion design duo from India, Shane and Falguni Peacock, were welcomed to the Big Apple by a bevy of notables, supporters, and friends.
At the evening affair, the couple were fêted and toasted by hosts Anjula Acharia, CEO A-Series Investments and Management, Alvina Patel Buxani, Vice President of Brand Marketing and Commercial, Farfetch, and restaurateur Goyal, where Shane also announced the news of their brand’s return to New York Fashion week in Spring of 2023.
The couple’s line, called Falguni Shane Peacock, showed at New York Fashion Week for ten seasons until their last show in Fall/Winter 2015. The couple had made new strategic decisions for the company which prompted them stop showing in New York in order to drive forward a new vision for the brand.
“When we pulled out of New York Fashion Week we weren’t making Indian clothes yet, and that was when Falguni and I decided we wanted to start,” says Shane. “So, in 2016, we launched the new Indian label and ever since then we’ve pushed the business forward to become one of the top Indian designers in the business.”
As they built the Indian side of the business they also continued to create Western style clothes and currently have several collections which span men’s, Indian bridal couture, western couture, athleisure, and women’s advanced contemporary. They’ve also created a limited edition collection of hand knotted rugs and plan to launch beauty and accessories in the future.
“They’ve created a dream, they’re selling a dream, and then the dream comes to life for the customer through their incredible workmanship, cuts, silhouettes, and the way the clothes drape over the body,” says Acharia. “I also believe Instagram as a platform has created a global demand for this brand. These days, so many people shop through Instagram and Falguni and Shane’s Instagram is a vision board for people who want to play in the lifestyle they’ve created.”
It’s this workmanship of which Acharia speaks–all of the Peacock’s wares are hand embroidered and beaded–which has garnered the designers a legion of celebrity fans from Britney Spears to Beyonce while their clothes have appeared on hundreds of red carpets from the Met Gala to the Cannes Film Festival.
“Since 2016, we’ve opened six stores and we have four more stores we’d like to open this year,” says Falguni. “We’ve also looked at potential properties for a New York store. We already have an office in the city and our CEO is based in New York, so it makes sense for us to have more of a presence here.”