Miraggio has teamed up with Bollywood celebrity Shanaya Kapoor to launch a Valentine’s themed line of playful handbags. The collection has gone live on the brand’s e-commerce store.
For its first collaboration with Kapoor, Miraggio has launched a series of handbags featuring heart motifs, the brand announced on Instagram. One series of bags comes in a cartoon style heart shape, in colours such as white and pink, while another features red hearts on the side. The line is youthful and fun, designed to celebrate classic Valentine’s Day imagery for a Gen Z audience.
“Collaborating with a young fashion-forward brand was such an exhilarating experience,” Kapoor told Elle India about the collaboration. “The Miraggio Valentines Collection has my Heart… I’ve already planned how I’m going to style them… Valentine’s Day at Miraggio is all about passion. A collection that promises to be more romantic than ever with a strong presence of romantic symbols. With hues of reds, pinks, whites, and blacks, these bags are swoon-worthy for the love season.”
The brand also plans to launch a limited edition collection with Kapoor in the near future. Mohit Jain launched Miraggio in 2019 with the aim of creating high quality yet affordable handbags for the mid- and bridge-to-luxury segments of the market.