Homegrown labels that embody quiet luxury for an effortlessly elegant wardrobe

It’s about elevated basics and seasonless classics

As of 2023, the evolving definition of luxury has taken a pared-down approach in the form of quiet luxury. Not to be mistaken for minimal or normcore, it is a more polished and elegant iteration. It’s the Olsen twins dressed top-to-toe in The Row or Celine circa Phoebe Philo.

The conversation began with Gwyneth Paltrow in her unassuming moss green overcoat by The Row at court earlier this year – a careful display of stealth wealth – and got louder with the ‘ludicrously capacious bag’ in Succession.

Quiet luxury is a mood more than an aesthetic. It’s defined by understated yet elevated basics with an emphasis on sumptuous fabrics, heightened craftsmanship, and finer details. But not without a swish of refined glam. While labels like Khaite, Totême, and Jil Sander murmur money, these are not the only go-to’s if you are trying to pin down this aesthetic. There are several homegrown labels – emerging and established – to get you there.

We list 10 homegrown labels to help you create a quiet luxury look.


Geometric proportions and architectural lines meet graceful fluidity at Bodice. The detail-driven designs are perfect for discerning dressers. Practical, simple, and understated, their collections transcend seasons, occasions, and dress codes.


Functionality, timelessness, playfulness, and modernity form the foundation of Lovebirds. Balancing menswear detailing with a feminine sensibility, the relaxed yet refined pieces will elevate and slot into your closet effortlessly.

Ura Maku

Ura Maku’s deceptively simple separates make a lasting impression. A fresh interpretation of enduring classics such as a structured suit and of-the-moment waistcoat, the handcrafted and purposeful pieces reinvigorate everyday go-to’s.


Crafting wardrobe staples that will form the core of your closet, Ura’s pieces embody structure and comfort in equal measure. The impeccable modern tailoring ensures that each trans-seasonal design embodies low-key luxury.

The Summer House

With considered fabrics and languid shapes, The Summer House’s designs are synonymous with elevated basics. The laid-back pieces are a shortcut to unpretentious polish and reinforce that buying less but better is the key to a sustainable wardrobe.

Ode to odd

A fearless play of structure and fluidity, the contrasting elements unite to present clothes with an everlasting appeal. With a focus on quality and craftsmanship, the brand offers style staples you can return to season after season.


Like modern architecture, Misho’s sculptural designs are look-defining. Comprising distinctive pieces with presence, the jewellery strikes a pitch-perfect balance between subtle and statement.


Clean lines translate to delicate designs at Lune. From 18k gold go-to’s to pearl classics, the pared-back yet polished pieces make a compelling cornerstone to any modern jewellery wardrobe.

The Line

With drops of sapphire, emerald, and rubies dangling from dainty chains in 18k gold, The Line is effortlessly refined. The wear-forever jewels crafted using precious metals and gemstones exude discreet elegance.


Minimal, contemporary, and immensely wearable, Melt is all about sophisticated, simple, and subtly-chic designs. From tourmaline to turquoise, precious stones take centre stage for everyday luxury.