Meet Anaita – The one who has carved a niche for herself as one of the most credible voices in Indian fashion today. She became a stylist to the stars, designing costumes for movies like Cocktail (2012), Dhoom 1 (2002), Dhoom 2 (2006), Dhoom 3 (2013), Everybody Says I’m Fine! (2001), Love Aaj Kal (2009), Finding Fanny (2014), Andhadhun (2018) and War (2019). She was Vogue India’s fashion director and now runs a styling company of her own called Style Cell. In an exclustive interview Anaita tells us –
You guide your clients to ‘find their style’ but what does this mean to you?
Style is a language, a way we communicate with people. It’s a way to show what we are thinking, feeling. You can just blend in or make a big statement. It’s about how you want to express yourself to the world at that moment of time.
Why is a personal styling session useful?
Finding what works for you individually is very important. As a stylist I feel only if you are comfortable physically and mentally with what you wear, you will always exude confidence and look your best.We all have different tastes, and I love to celebrate these differences. There are no limits to how one can choose to dress.
What is the most common question you get when styling an individual?
A Personal styling session is about one-on-one time with an expert. It starts with a chat to undertstand your needs and aspirations, an analysis of your needs( where does your day take you, your social engagements, relationships) , and then I review your current sense of dressing and your wardrobe. After this, it’s time to review and replace!
As a stylist I also work on the overall grooming which involves recommended hair, make up. These are often huge change makers.
How are you dealing with the current situation? Will this look good on me?
I have flabby arms, can I show them? Yes, yes! Whatever makes you happy
What is the one thing you wish you knew when you started out?
Any advice to the millenials who want to become a fashion stylist?I’m happy that I started out creating this profession in India without any strict path. It all happened so organically and that’s what made the journey so exciting and so so special. I’ve had the good fortune of continuous working with some of the most talented people in the world .