In conversation with Shivani Rawat on her new collection

Shivani Rawat – A scholar from Doon, studied fashion in Chandigarh, worked in different sectors of fashion starting from apparel exports in Delhi, Indian retail in Mumbai and International fashion retail in Dubai. In 2016, her passion for hair accessories led her to start Joey & Pooh along with Paresh and since then there’s no looking back.

How did the idea of Joey & Pooh X Payal Singhal come up?

Our mutual inclination and appreciation towards each other’s aesthetics and brand values pushed us to join hands to create a part vintage part quirky collection with BOHO- COOL sensibility.  
Can you tell us more about the collaboration?(When is it available till etc)- The collaborated collection is festive yet playful and with boho cool sensibility. Modern fun 3-D embellishments are mixed with contemporary embroidery techniques, two prints roped into one, metallic tassels overload, detachable tassels for extra drama are some of the key highlights of the collection. The collection is already available to purchase on our website

What is so different about this collaboration?

For us a collaboration happening in the New Normal was totally a different experience. The whole collab happened remotely, over phone calls and numerous zoom meetings. For Payal Singhal they had never explored themselves in the hair accessories category. 

Your Favorite fashion trend of all time?

My favorite fashion trend of all time would be – baggy denims, they are super comfortable and chic. 

Best fashion advice you’ve ever received?

Work your capsule wardrobe   

Shoes or Bags?

Both..! I have worked in bags and shoes’ sectors so have that special corner for leather accessories. Personally a big sucker for sports shoes.   

If you could time warp yourself to any point in history when would it be, who would you hang out with?

In the 90s as 20s something and hanging out with Venga boys girls.

What’s the biggest shopping mistake you’ve ever made? 

Once I was head over heels on high heels, the biggest regret was buying 3 pairs of 4 inches high heels all at once and then limping every time I wore them.   

What is the most precious thing in your wardrobe? 

My first Cartier watch from my first trip to Paris

How long does it take you to decide what to wear?

2 minutes every day.