Use our step by step guide to define a Social Media Strategy for your organisation. This guide provides easy actionable steps to get you started in growing your business using Social Media.
1. Integrate Organisation Objectives
What objectives does your organisation have and how can social media help achieve these objective? Your objectives may include to
- Increase Brand Awareness
- Improve Profitability
- Drive Website Traffic
- Improve Customer Engagement
- Launch a New Product
- Recruitment
Utilise these objectives to formulate a content schedule for Social Media. By aligning your Social Media Schedule to your business objectives, your organisation can ensure that your Social Media Marketing is not only worth the investment but also help improve return on investment.
2. What Social Networks?
There is a range of Social Networks out there varying from LinkedIn to Pinterest. Dependent on the nature of your organisation, your manager should determine which Social Media Networks suit your business model. If you are management consultancy firm, the first Social Media Network to target would be LinkedIn. Think about what your target audience would use, and determine which Social Networks to invest in.
3. Audience Engagement
To engage your audience, content should be considered a big part of the Social Media Strategy. Consider all the other content that is available on Social Media sites; and think how your content can stand out quickly. Try a range of creative content including infographics, videos and other content. To learn how to create jaw-dropping graphics, read our article here on The Post. Also be relevant, take part in hashtags that are relevant to your business.
4 Consider Measurement
After all the work, you put into creating content; any self-respecting marketer or entrepreneur should develop a list of KPIs to help grow their business as a result of social media marketing. Consider measuring
- Ad Performance
- Website Visits from Social Media
- Profile Visits
- Impressions
- Engagements
Our Easy Guide to Social Media Tools
Scheduling – http://www.sproutsocial.com/
Engagement – https://www.tweetfavy.com/
Graphics – https ://www.canva.com/
StockPhotos – http://startupstockphotos.com/
Other Tips
- Try a Remarketing Campaign on Social Media
- Send Audience/Users DM (but please don’t make it sound like an automated process)
- Try Giveaways
- Offer Free Advice (Great way to get a lead)
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