5 Reasons you should invest in SEO

You have been hearing the word SEO around, but you don’t quite know whether it’s worth the investment.  SEO can be a great way to get new business, generate interest from new customers and also understand the true potential of your business. Not to fret, out easy guide helps you understand exactly what to expect when you invest in SEO services and why it is important.

1. Sustainable Growth: SEO can offer sustainable growth to your business, in the long run, ensuring you rank for the keywords that matter most to your customers.  Ranking for the correct keywords can secure an increased reach for your products.

2. Potential Demand: As a new business or an existing business, SEO is a great way to understand the potential online demand for your products.  Say you are making Unicorn Mugs in the UK. You want to rank for unicorn mug which is searched for 1700 times each month and unicorn cup which is searched for 850 times. Your product now has a potential demand of  2550. Further, if you have a conversion rate of 5%, you could have 127 customers for the product. An SEO expert can additionally help you rank for both the search terms.

3. Patience is Key: Now many business owners are still starting up and don’t have patience, SEO takes time but the benefits are better than any other instant marketing channel as it isn’t as resource heavy. Allow up to three months to see true benefits.

4. If you are a local business, SEO can also help you increase footfall to your physical locations ensuring you get regular business from customers in your vicinity. Especially as people will google the service they need and find local results at the top.

5. Technical SEO: SEO is not alone about dumping a bunch of keywords on to a page. There is structured data, page speeds, sitemaps and so much more than can help you acquire a key position on Search Engines. Thus, affording you a stronger technical positon.

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